The new production company is set to produce anime content for Crunchyroll’s global streaming platform.
Crunchyroll and Aniplex Inc. has revealed today, 18 March, that they have established a new anime production company called HAYATE Inc through a joint investment. The company will focus on planning, developing, and producing original anime content for Crunchyroll’s global streaming platform.
HAYATE Inc. promises to deliver new anime content to Crunchyroll fans
HAYATE Inc. will include employees from both Aniplex and Crunchyroll, and will be led by Masanori Miyaki as chairman and Chief Executive Officer, with Leo Watanabe as president and Chief Operating Officer, both of whom come from the Aniplex team.
The anime production company is headquartered in Tokyo, Japan, and according to an official report by Crunchyroll, promises to offer “premium content for anime fans worldwide using Aniplex’s production know-how cultivated over the years through its partnerships with a wide range of creators studios, and Crunchyroll’s development, marketing, and distribution capabilities built upon its strong ties to the anime community and passionate fandom.
Both Aniplex and Crunchyroll operate under the Sony Group umbrella, with Aniplex being a wholly-owned subsidiary of Sony Music Entertainment in Japan, while Crunchyroll is an independent joint venture between Sony Pictures Entertainment and Aniplex based in San Francisco, California.
As of yet, the joint venture is still to reveal any future projects that fans can look forward to.
Sony acquired Crunchyroll from AT&T in 2021 with the goal of creating a unified anime subscription experience using their existing anime businesses.
